Tips for refining a Personal Brand

  1. A Personal brand is the reputation you have and the one you are building to become known and associated with including specific attributes, talents and expertise. Become deliberate about building your brand by discovering who you are and who you still want to become.
  2. “At the centre of your being you have the answer: you know who you are and you know what you want” Lao Tzu
  3. Your personal brand is a promise to your clients – a promise of quality, consistency, competency, and reliability.
  4. You cannot control what others think of you but if managed correctly you can guide them to draw more positive conclusions about who you are by being deliberate in sharing your personal brand.
  5. The way you engage others has an impact on your personal brand. Learn to be an effective communicator both verbally and non-verbally so that whoever you meet experiences the same positive encounter.
  6. Your personal brand differentiates you from others and the consistency with which you communicate it, is what will set you apart in the end.
  7. If you’re not branding yourself, you can be sure that others will do it for you.
  8. Your personal brand is closely linked to your value system. Determine what the 4 pillars (values) of your life are and begin to communicate, live and present them as often as possible.
  9. “If people like you they will listen to you, but if they trust you, they’ll do business with you” Zig Ziglar
  10. Developing a personal brand requires action. You should develop the habit of walking the talk, embodying the story about yourself and showing this to the world.
  11. “You can’t build a reputation on what you are going to do.” Henry Ford
  12. You build your personal brand through everything you do, whether it includes big actions or small decisions, and that brand will stay with you throughout your career and transcend it.
  13. Your personal brand is all encompassing; if established correctly it is reflected in every area of your life in a synchronised manner. If you advocate for health, your personal choices should be to the benefit of your wellness.
  14. In this digital age our profiles are accessible across the world. We should be cognizant about the brand messages we send about ourselves especially on social media platforms.
  15. “Your name and face carry your brand in both reality and virtual reality, such that wherever they are cited, your personal brand is at stake.” Dr. Raymond Holmes