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Your staff present your ideal brand message effectively*

Your staff communicate effectively and have good corporate and social etiquette*

Customer service is one of your organisations strongest attributes*

Your staff members are well groomed and neat*

You get regular positive feedback from customers about their experience with the service and/or product*

Your staff dress appropriately for the organisational environment*

You believe your brand message is clear and both your employees and customers respond positively to it*

You reinforce your corporate brand in various ways both internally and externally*

Your Corporate brand is linked to specific goals and outcome objectives*

Your corporate brand is well established in the market and contributes greatly to your positioning in the industry*